Data Collection: Custom Events, Attributes and Properties
Learn more about SalesWings' data collection capabilities with Custom Events, Attributes and Properties
By Pauline and 1 other2 authors16 articles
Understanding SalesWings Data Collection Capabilities: Custom Events, Attributes & Properties
Custom Events
Understand intent by getting granular tracking right with custom events.
Useful tips for lead activity "custom events" to track with a tag manager solution in SalesWingsHere some ideas what could be useful lead activity data to have available in SalesWings
Lead Attributes
Send attribute data to SalesWings leads.
Guide: What are Lead Attributes and how to use them in SalesWings ?In this guide you will understand what are lead attributes and how to use them in SalesWings.
Guide: How to send Lead Attribute data to SalesWings via ZapierSend data from third party tools to SalesWings for advanced scoring, segmentation and more.
How to send Lead attributes from Salesforce to SalesWings via Zapier?This article shows you how to send lead attributes from Salesforce to SalesWings step by step using Zapier.
Guide: How to send Lead Attributes (LA) via Google Tag Manager (GTM)This guide will show you how to use lead attributes in Google Tag Manager in order to capture prospect's data.
Event Properties
Lear more about the value of Event Properties in SalesWings
Guide: What are Event Properties?Read this guide to learn more about Saleswings Event Properties feature.
Guide: How to send event properties?Learn more about the available data sources for collecting Event Properties in SalesWings
Guide: How to Configure Event Properties in SalesWings cockpitStep-by-step guide to configure Event Properties in SalesWings cockpit