SalesWings Falcon lets you take full advantage of Event Properties by using them to build lead scoring rules, segmentation criteria, and dynamic audiences. Here's how to configure Event Properties effectively in Falcon.
Step 1: Understand How Event Properties Work in Falcon
Event Properties are not visible to sales reps, nor are they sent to Salesforce—but they are fully actionable in Falcon. They can be used to create:
Tags (e.g., “Watched High-Value Video”)
Scores (e.g., +20 points if video duration > 5 min)
Action triggers (e.g., “Send to nurture if downloaded whitepaper”)
Falcon considers all historical values of Event Properties. That means if a lead performs an action multiple times (e.g., watched 5 different videos), each event property value is stored and can be matched by your criteria.
Step 2: Access the Falcon Configuration and configure your Event Property
Login to SalesWings Falcon
Go to the Event Properties section
Click to create a New Event Property. You need to define a name, description, type (Numeric/text/Boolean) and an ID.
Step 3: Add Criteria Based on Event Properties
Choose “Event Property” as your rule type
Select the property name (e.g., “Video Duration”, “Campaign”, “Product Name”)
Define the operator and value:
Text:
contains,equals,starts with, etc.Numbers:
greater than,less than,equal toBooleans:
is true,is false
Example:
If you want to tag leads who have purchased a product for more than 100$, configure:
Event Property:
Purchase PriceOperator:
more thanValue:
100
Step 4: Save and Apply
Once you've configured your rule, save it. Falcon will automatically apply it to all historical and future matching leads.
Best Practices
Use specific property names consistently across events
Combine Event Properties with Custom Events for smarter logic
Avoid overly complex conditions that require manual maintenance
If you have questions, please contact us at support@saleswingsapp.com!