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How to create GoTo Webinar custom events in SalesWings with Zapier
How to create GoTo Webinar custom events in SalesWings with Zapier

This article explains how you can create SalesWings custom events from GoTo Webinar activities using Zapier.

Pauline from SalesWings avatar
Written by Pauline from SalesWings
Updated over a week ago

In this guide, we will show you how to track GoTo Webinar events in SalesWings using Zapier.

You can decide to track:

  • New Registrant (triggers when a new registrant is added to a webinar)

  • New Attendee (triggers when registrant completes a webinar. At that point they are considered an attendee)

First, make sure to create a SalesWings API token as explained here.

Secondly, make sure Zapier and SalesWings are connected. Here's how to do so.

Once connected, go to Zapier and click on "Create Zap".

Here is the zap you want to create:

  1. Build the trigger

Look for the GoTo Webinar app and select the trigger event you want to track. In this case, we want to create an event when a registrant is added to a webinar.

Next, you need to select the GoTo Webinar account you want to connect. You can click on "Manage connected accounts" if you need to add a new account.

You can now select the webinars that should be added to this trigger and move on to the next action.

2. Build the Action

Choose the app "Webhooks by Zapier" and select Custom Request for the action event.

Set up the below action:

{ "leadRefs": 
{ "value": "",
"type": "email"
"kind": "Registered",
"data": "Webinar1.Webinar Details Name",
"type": "tracking"
  • email: Replace by the variable from GoToWebinar Yfor visitor email

  • Kind: Started (Note: you can customize this custom event name)

  • Data: Webinar + Add the variable from GoToWebinar for the event details name (Note: you can customize this custom event name)

It should look like the below:

Test your zap, now you can save it.

In your SalesWings cockpit, the names you set up for "KIND" and "DATA" will show as a custom event under the lead Intent history.

We recommend you set up a tag and/or a score for such action. Here's how to do it:

The tag will then show for all prospects who meet this condition:

You can also consider giving point for this activity. This can be done by setting up below rule in your SalesWings settings:

Tip! Why don't you create a counter score to measure how many webinars your prospect register to?

Here is how to do so:

Congratulations, you are now done!
Don't hesitate to schedule a Training Call with us!

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