One limitation of behavioral tracking is that it's not a perfect science. Once in a while, tracking is attributed to a false person because of a set of reason and you can expect it.

This is not a "SalesWings challenge", but a general behavioral tracking challenge which occurs in any system, even Google Analytics. The good news is, while this occurs, it is typically only affecting an extremely small percentage of data.

Website activity tracking is closely dependent on a set of software working together; forms, third party scripts, the website CMS, and more. Historically, in some edge cases, activity was mistakenly attributed to the wrong lead due to shared links, test emails, or user actions.

We’ve now improved our tracking logic to prevent merging of leads who have different email addresses, even in scenarios where such merges could have previously occurred.

Previously, if an identified lead (e.g. 1@gmail.com) visited the website using a link associated with another email (2@gmail.com)—or submitted a form with a different email—the system could merge the two lead profiles.

This enhancement ensures a higher degree of lead data accuracy and prevents identity cross-contamination.

While merging is now disabled for separate identified leads, a few behavioral tracking challenges can still occur—such as internal team actions or unusual use of forms. Here’s how to avoid them:

You and your team members (hereafter: user), must avoid clicking on tracked URL links that have been sent to leads. If your team members click on tracked links sent to actual leads, the tracking session could still be attributed to the team member—creating misleading activity records.

If a lead shares a tracked link with others (e.g. on social media), the activity will still be tied to the original lead—this is standard behavior in behavioral tracking tools.

While this won’t result in a lead merge anymore, it may still result in inaccurate attribution for that session.

When someone fills out a form with an email that is not theirs (e.g. registering someone else), the system will no longer merge the identity—but the activity will still be logged under the current user’s session.

If you see leads with a LOT of email addresses attached, likely they come from forms with are poorly coded and create an issue with our cookies.

In this case, please submit a screenshot of the lead, as well as the URL where the forms are located, and we'll look into it.

Thanks to our tracking update, separate leads with different email addresses will no longer be merged—even when they visit using another lead’s link or submit another email via form. This change ensures better lead integrity and avoids accidental data blending.

If you’re unsure whether a form or use case might still affect your tracking accuracy, reach out to us—we’re happy to help!