SalesWings Scores Introduction
While the fully automated SalesWings Predictive Score 🔥 does not look at the quality of the lead, the SalesWings Point Lead Score allows you to define various scoring models, taking into consideration any data that you have about your leads and contacts.
You can leverage the Point Lead Score and "Scoring" in general to measure a range of things, depending on what insights you're looking for.
SalesWings Scoring or Lead Scoring allows you to measure the level of interest or engagement in specific products, services, interests, campaigns and more.
Identifying sales-readiness of inbound leads and leads you are nurturing
Measuring interest levels in specific products, services, interests, campaigns
Setting up multiple scores to compare interest levels
Identifying and counting activities using Counters
Scoring Use Cases:
SalesWings Scoring or Lead Scoring allow you to optimize your sales and marketing process to enhance sales & marketing alignment, sales efficiency and reporting.
Marketing use cases
Get the timing right to hand-off leads that you are nurturing once they reach a specific score (MQL's)
Switch leads with growing scores from Top- to Middle- to Bottom-of-the-funnel nurturing journeys and tracks
Identify levels of engagement across your leads, contacts and accounts using Salesforce dashboards and reporting
Sales use cases
Gain sales efficiency by adding scores to lists and reports, allowing to surface the most sales-ready leads to the top with sorting
Disqualify inbound leads who are not sales-ready
Prioritizing leads, contacts, opportunities based on leads scores
Identify interest levels in products and services for
Better sales conversations
Identify what contact to share best
Identify cross- and upselling opportunities by seeing related interests
Image example above: Showing how Scores may be used to surface the best, most sales-ready leads to the top, using Lead Scoring