Through our custom events tracking, you can track many different interactions of your leads on your website such as video views, downloads, PDF's, or how they reach your website and more.

You can use this data to show it to your sales reps, to score, segment, tag, trigger alerts and more.

How to track pdf views

  1. Create a link click trigger (for . pdf files)

  • In GTM, go to Triggers > New

  • Click Trigger Configuration

  • Choose Just Link Clicks.

  • Select Some Link Clicks

  • And enter the following condition: Click URL contains .pdf


2. Create a SalesWings Custom Event tag.

If you don't already see "SalesWings Custom Event" in your tag type gallery. Simply look for it by clicking on "Discover more tags types in the Community Template Gallery".

3. You are now ready to set up the tag as below:

4. Save, test and publish the container

5. You can now set up tags in your SalesWings cockpit to tag and score prospects who who fired that tag. 👌

> Please refer to our guide "How to track custom events" for more details

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