Through our tracking, you can track many different interactions of your leads on your website such as how they reach your website and more.
You can use this data to:
Provide your sales rep with an automated list / report of leads who have engaged in a campaign (UTM's) in your CRM
To score leads who engage with a marketing campaign
To segment leads, who engage with a campaign or come from a source (with tags)
To trigger alerts when a lead visits, coming from a specific campaign / source
There are 2 ways to track referral source and attribution:
(1) Using UTM codes to track attribution and source of traffic
You should use UTM codes consistently in links that you use in your marketing acticities, to understand the effectiveness of each marketing activity and understand how your leads come to your website; whether it's links you use in newsletters, online ads, blog posts or more - your referral source.
You can then use our automation solution to tag, segment, or trigger actions based on the UTM codes in your links. You just need to do a "Page Visit" based rule, leverage the "URL Parameter" and add the UTM parameter of your choice as a criteria.
For example:
Not sure what UTM codes are?
(2) Use SalesWings Referrer Tracking
You can also track where leads are coming from to your website, even if you don't use UTM parameters. For example, when they come through Google, Quora, or LinkedIn.
SalesWings automatically tracks Referrer Events. Referrer is the URL of a previous item which led to this request, ie. the URL of the previous page that a visitor visited.
The Referrer parameter will appear as per the below screenshot.
You can then easily create tags and/or score to highlight this specific Referrer. You just need to do a "Page Visit" based rule, leverage the "Referrer" condition and add the parameter of your choice as a criteria.
