Why do MQLs get ignored by sales teams?
There are many reasons why MQLs are ignored and revenue is lost, and they are typically unique to each organization.
No visibility into your buyer’s decision stage 🫣
You don't have the data telling you a lead is qualified?
Sales reps don’t use your CRM 🤬
A common problem which is hard to fix - but there are ways around it!
Sales reps are not looking at the same thing as you 👀
Do you know how your sales reps work? What they're looking at? Speak with them and train them
Too much information, kills information 📚
Too many leads kill leads as well. Make sure to hand leads off timely but carefully
Sales reps are in the field 🗺️
Sales reps often live in their email inbox, and even more so when they're traveling or just not at their desk
And many more...
Video with practical tips (that work for your team and setup) to ensure that your marketing leads are no longer ignored
How do I make sure that sales teams don't ignore sales-ready leads?
In the below video by sales and marketing ops expert Philip Schweizer, you’ll learn how marketing teams can help sales reps stay on top of every important marketing-qualified lead (MQL) and account by leveraging SalesWings insights natively or in your connected system, to ensure that nurtured leads don’t get missed.
Reasons why MQL's slips through the cracks and impact of speed-to-lead
We’ll first look at some of the main reasons MQLs slip through the cracks, such as unclear ownership, too many notifications, or slow follow-up.
Then we’ll walk through simple, practical ways to fix these issues. You’ll also learn why speed-to-lead matters so much, how it affects your lead qualification rate, and how it can make a real difference to your revenue.
How to setup impactful sales alerts based on your team and setup
Finally, the video shows different ways to set up a sales notification and alert system using SalesWings’ first-party intent insights and signals.
You’ll see how to bring these insights directly into SalesWings, Salesforce Sales Cloud, your marketing automation platform, Zapier, or any Salesforce-connected third-party app, so your reps get the right alert at the right time and can follow up with confidence.