SalesWings excels at providing our customers with insights that drive personal and timely engagements - on the marketing, sales and the agentic side.
As all of these teams run on data, so we wanted to give you some ideas for handy scores that you can build today with Falcon scores:
Likeliness to meet 🔥
This score looks at a short-list of top buying signals to understand bottom-of-the-funnel intent.
The more engagement that leads and accounts display around final validation to meeting with you or buying from you, the higher. Leave out the clutter and focus on the most important signals, creating an insight that helps any team engage very timely and not miss any opportunity to land a meeting or close a customer.
Tips:
Make it "Easy Mode" so it distributes from 0 to 100(%)
Make 100% achievable so you have a good distribution. An amazing lead should have more than 80
Actions to consider:
Pricing, inquiry and plans pages
Case studies and customer success stories
Contact us page visits, demo scheduling intent or other contact intent
Abandonment of any kind (form, funnel, etc.)
Engagement in quotations, content or documents from third party tools (i.e. via Zapier)
Use Cases:
Sales intelligence: help your sales team stay focused on the very hottest leads and accounts
AI SDR agents and AI web bots: Use insight as RAG and data source to allow agents hand-off a qualified lead to a human sales rep.
Marketing targeting: Prioritize bottom-of-the-funnel messaging and accelerate the pipeline this way.
Counter scores 🧮
Counters count how many times a lead or account does something.
Insights can be diverse depending on what you're counting. For instance number of email clicks, logins, PDF clicks, Social clicks, or how many times they added a user or a product in a shopping cart. The scoring model is simple: add 1 point each time they perform a specific action.
Tips:
Each counter essentially represents 1 or a group of action you want to measure
Do not use "Easy Mode" as you just want it to count up
Scores to consider:
# of Logins
# of PDF clicks
# of Email clicks
# of Social clicks
# of Whatsapp clicks
# of Form submissions
etc.
Use Cases:
Sales intelligence: demonstrate level of engagement in more detail to your sales team, building trust
AI Marketing agents: Use insight as RAG to determine the preferred channel of this lead, contact, account
Reporting: Report on the correlation between the engagement you're tracking and outcomes such as lead conversion rates or win rates