The importance of SalesWings first-party intent insights for your organization's agentic AI initiatives
SalesWings delivers your teams with highly relevant first-party (behavioral) insights that can be foundational for agentic AI initiatives within modern revenue organizations.
By collecting and centralizing real-time behavioral data from web, email, campaign engagements and any other source and tying it to your leads, accounts and opportunities, SalesWings enables AI agents—such as sales copilots, marketing bots, and customer-facing SDR agents—to understand buyer intent, interests, and sales readiness with human-level depth.
This actionable intelligence empowers AI agents to engage leads and accounts with unprecedented timing and relevance, personalize buyer interactions, and automate critical sales and marketing workflows.
Integrated natively into platforms like Salesforce, Data Cloud, Agentforce, and through robust APIs, SalesWings ensures that teams deploying advanced AI-driven processes are one step ahead of the competition.
Preparing your insights for today's and future AI initiatives
Essential for LLMs, AI in general and agents to make the best use of your SalesWings insights, is that you provide them with context that allows them to understand what they mean.
Follow these steps to prepare your SalesWings insights for AI, consistently:
Give your insights names that are self-explanatory
Your tags and scores are visible to your marketing and sales colleagues, therefore it is good practice to give them logical names. For agents, the same applies.
For instance, if you're identifying interest in understanding the cost of working with your business, call the tag "Pricing interest" rather than "Pricing page visit" or "$$$"
Add clear, detailed descriptions of your insights
Add a description to your insights which explains what it is telling about the lead and account's intent.
For instance, if you have a score which measures the level of interest in your entreprise offering, your description could be:
Good description: "Indicates the level of interest in our enterprise solutions, including services like our enterprise plan and our premium enterprise grade support. This tells us that they are potentially ready to spend more on our solutions and that opportunities linked to this prospect should be prioritized, given the higher price points of our enterprise offering."
Bad description: "Visits to the entreprise related pages or blog articles or engagement with enterprise related content."
Select the right category for your insight
All insights should be categorized correctly, which is both important for AI but also for other things like reporting or analytics. Make yourself familiar with the insight categories that are available, and do not hesitate to ask our support team when potentially an important category may be missing.
Fuel your insights with the right data
SalesWings, at its core, provides you with a solution that allows you to collect and centralize data in real-time to your leads, contacts and accounts and calculate insights in milliseconds.
The insights that you are generating are limited by the data that you are sending to us, or in other words, considering sending additional data to SalesWings, allowing you to benefit from our user-friendly way to distill key buyer insights.
Beyond our standard behavioral data collection, consider the following:
Fine-tune behavioral data collection with custom events and event properties
Talk to SalesWings about a custom integration; if you feel a native integration with an important source of data would be a game changer for you - talk to us and let's discuss
Schedule a call with us for advice
There are incredible opportunities for you to leverage our insights to fuel AI agents, copilots, bots and other agentic use cases. We'd be happy to have a conversation about where the opportunities lay.