Using the multi-touch attribution (MTA) model, this guide will show you how to leverage SalesWings insights to report on the source of your traffic.

Step 1 - Create UTM parameters to track attribution and source of traffic

You should use UTM codes consistently in links that you use in your marketing activities, to understand the effectiveness of each marketing activity and understand how your leads come to your website; whether it's links you use in newsletters, online ads, blog posts or more - your referral source.

💡Tip: Use emojis to group tags that belong to the same category!

Example: Paid channels VS Organic channels

In the cockpit, go ahead and create tags for paid channels and organic channels, leveraging UTM parameters. We recommend using the 💳 emoji for paid campaigns, and the 🔎 emoji for organic traffic.

Here is an example of some of our 💳 tags set up in the cockpit:

Repeat the process for all the main channels.

Step 2 - Build a Salesforce Report to track attribution and source of traffic

  • Go to Reports>SalesWings Reports and select the report "SalesWings Tags, Segments and Trigger"

  • Make a copy of this report. In this example, we want to report on the number of Sales Qualified Leads (SQL) per paid channels.

  • Click on "Edit" and add a filter to show all contacts who have been tagged with a SalesWings tags that contains the emoji 💳.

  • Change the outline to group rows by SW Tag.

  • Create a Bucket Column to differentiate qualified leads and unqualified leads. Use the SW Total Point Lead Score field and change the range to adapt to your own lead scoring model. In this example, the threshold for a Sales Qualified Lead is 25 points.

  • Click on Apply, run the report and add the below chart:

Congratulations, you now have a report allowing you to measure the performance of your paid channels! 🎉

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