What is it exactly?
Saleswings allows you to enrich tracked leads with intelligent insights into the lead profile and the company they work in, to become a more competitive sales and marketing team. For tracked leads we can provide:
Lead profile intelligence
- Job title (authority!)
- Location (lead assignment!)
- Place of work (even for Gmail leads!)
- Links to LinkedIn, Facebook, XING, Quora, Twitter and more
- Skype ID
Company profile intelligence
- Website link & phone number
- Employee count
- Company age
- LinkedIn page to identify decision makers
- Twitter name
You can view this data in Saleswings, in Salesforce, Pipedrive, get the information in real-time in Slack when a lead visits, or push it to any other application through Zapier!
What's the benefit for the sales team?
Each time a tracked lead is visiting your website, we can automatically enrich the lead with insights, helping the sales rep:
- Spend less time on lead qualification
- Understand the potential of the lead more easily
- Jump to social networks to engage in social selling
- Learn more about the company
The result is a smarter, more efficient sales team, more effective follow-ups and saving between 1 and 5 minutes per lead on lead research.
What's the benefit for the marketing team?
Not only are you offering your sales team an intuitive and efficient way to qualify your marketing generated and qualified leads (MQL), but you'll be able to use this data to build intelligent segments.
Through Zapier, you'll be able to send this data to your CRM, to build segments of leads and contacts inside your CRM. Imagine, you'd want to get a list of all tracked website leads who have more than 100 employees? All leads who are marketing directors?
Through our export function, you can export all this data into a JSON or Excel CSV file, and then
- Use the data to get deep insights into the profile and personas of your website
- Build segments to import in your newsletter tool
- Import the list in Marketing Cloud to build audiences, lists or tables
- Target your marketing messages better
How can I get it?
You can activate contact data enrichment from your Billing Tab inside the Saleswings Settings: https://go.saleswingsapp.com/settings
Contact data enrichment is an optional feature which you may conveniently purchase based on your needs.
We allow you to purchase 250, 500, 1000, 2500 or 5000 contact enrichment credits, which are then used for each tracked lead.
This is a one-time purchase, and you can enable automatic renewal so that we re-purchase new credits as soon as you run out of them.